Packaging Design also for organic products – consumers want more than only the legal necessities

The german agricultural society DLG invited together with packaging and trend experts Verinika Egger and n Hanni Rützler for a seminary concerning „Food Information Design 2020“ 

The experts pointed out that the first lok of the consumers is to the food ingredients. The major point for consumers is the general look and the impression of trustful food. German sunsumers dod know that much about the general details of food. So future food has not only to give the details demanded by general law but furthermore the key informations useful for consumers including how to sztock the food, how to prepare meals and how to handle waste. Packaging Dexign is much more than a technical thing, also more than only design, is a relevant part of the product. Good to remember this.