It has been a very dood example. Danish government and danish ptrocuers did book 8 pages in one of the leading german newspapers to tell more about the way they do ecologic life: How schools educate to prepare and to eat healthy organic food, how even fast food is getting organic and how chefs invite for organic high class meals. Of course they also tell, how organic products like milk, meat and eggs are produced and point out the high organic standards the government has estabished.
A really good idea to advertise and best ambassadors of organic life are children in thiks report loving the new way of organic life.style and having fun to prepare the meals for themselves.