Since eight years now the british organic market is still suffering with the results of the financial crisis. But even seeing that, there are winning parts in the organic market.Retail and specialist shops were not able to get back the former turnover in organic food, but the new segment of organic home delivery now came up to 10,6% of the british organic food-market als a really winning share of the market,So with this new distribution the organic market was able to recover – but unfortunately not to gain the ancient power, this market had before the financial crisis. 

What are we able to learn from this? Organic innovations can be successful even in bad times.Reatil and producers providing the right innovations for the customers have a good possibily to gain even in times when the general market is stagnant or worse. And one genral option today is to help customers to spend less time on food and to made the meals and the acceess to food the most easy way. Hard working people, working parents with children, elder or someway handicaped people – they all are looking for the most convenient solutions and they are part of a groving market, which has also a demand of quality food.