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SIAL Paris: the exhibition that inspires the world’s food industry nearly booked

17. February 2016 - 5:31 -- Dr. Klaus-Jürge...

Over fifty years ago, the Salon International de l’Alimentation (SIAL) set out to become the world’s premier food exhibition network. In October 2016, SIAL Paris will demonstrate how this biennial fair has indeed developed into the food industry’s front-line event – the ultimate place to discover today’s food trends and explore tomorrow’s innovations.

It’s nine months before kick-off and already 90% of the exhibition area has been reserved. Representatives from over 92 countries have now confirmed their presence, and over 160,000 professionals from around the world are expected to attend the five-day show. Arranged into food sectors and geographical regions, SIAL’s one-of-a-kind layout lets visitors customize their experience, and explore the exhibition according to their own particular needs - something that no other fair can offer to such a wide-ranging public.

A Tell-tale Premiere: The Gluten Free Zone

Following a successful initiative launched in 2014, SIAL continues to promote emerging food sectors by offering designated display areas. This year, for the first time, there will be a Gluten Free Zone – a section epitomizing the way in which food markets are adapting to new needs, as consumers (ever-more educated and demanding) change their habits and expectations.

 Also under the spotlight will be the organic and fresh produce sectors, and the beverage market - especially beers and hot drinks. In addition, there will be a “tech” zone, allowing SMEs and very small businesses to present their latest technologies and equipment products. And because SIAL Paris is an ideal showcase for the French food industry, there will once again be a designated "Made in France" signage.

Going beyond its status as a professional networking and trade event, SIAL (now a leading brand) continues to be the food sector’s main information hub, offering profound insight into the mechanisms of a market worth 1.5 trillion dollars. With double-digit growth expected in 2016, SIAL Paris confirms its status as the greatest and most inspiring food exhibition in the world.

Paris 2016, The World Food Capital

This year’s SIAL Paris coincides with the United Nations’ World Food Day. Representatives of the entire global food industry will therefore be in Paris on October 16, ready to find and share the solutions required to feed the world for the next 30 years.

“All eyes will be focused on Paris in October 2016,” says Nicolas Trentesaux (SIAL Network Director). “The food industry is one of the most dynamic industries in most G20 countries. By discovering new trends and business opportunities, participants will find the tools they need to achieve their objectives. SIAL Paris is a unique platform for stakeholders to test new markets, launch new products and meet today’s main players to discuss the challenges of the future. It’s also a sort of laboratory: R&D departments from around the world frequently finalize their products in time to test them in SIAL Paris’ alleys. Over 2,500 new products will be presented at the SIAL Innovation feature this year, inspiring the food and beverage industry even more than ever.

 

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